Run by Anthony Tattum, a Birmingham-based fractional CMO with twenty-five years as an agency founder, MD and CMO. A six-stage growth system keeps the work pointed at revenue. Brought in for what your business needs now, and scaled back when it doesn't.
You're about to scale, or move into a new market. You need a proper marketing lead, but not yet a full-time one. Or the pipeline has stalled and more spend hasn't fixed it. That's usually when a fractional CMO earns their keep. I work as your fractional marketing director - senior enough for the boardroom, flexible enough to fit where you are.
Growth has stalled, or never quite arrived. I find out why first, then fix what's actually holding it back.
No team yet, or one person doing everything. I set the strategy, the structure and the plan, then help you hire the right people into it.
A capable team without a clear direction. I sharpen the strategy, raise the standard and get marketing and sales pulling the same way.
Inside Sapiens & Co
Every engagement follows the same shape - diagnosis, then strategy, then tactics - with the right specialist deployed at the stage that actually needs them, not a team retained just in case.
Which problem is actually worth solving, what the evidence supports, and what to leave alone.
Senior specialists brought in for the stage that needs them, and stood down when it doesn't.
Research, drafts and first passes, done faster - and always checked before they go anywhere.
Vector - the growth system
Vector is the six-stage system behind every engagement. It's built on marketing science and behavioural science, and it has one purpose: to grow revenue, profit and the value of the business. Each stage settles something specific before the next one starts, so nothing gets made until it's clear why.
01
Diagnose the market
02
Decide the growth opportunity
03
Set the strategy
04
Memory & momentum
05
Apply the messy middle
06
Measure & learn
What gets done
Twenty-five years running an agency shows up in how the work gets planned. First the problem, the goal, the sector and the stage your business is at. Then the mix - not the other way round. Sometimes that's one thing, done properly. More often it's several working together.
01
Brand strategy & positioning
02
PR & communications
03
Paid media
04
Content & creative
05
Website & digital experience
06
Data & analytics
Not sure which you need? That's what the first conversation is for.
Who it's for
No marketing function yet. One that's outgrown itself. A capable team that needs sharper direction. Most growing businesses hit one of these at some point. Get in touch and you'll get a straight answer within two working days.
Start-ups
Scale-ups
Established businesses
Founder-led
PE-backed
Tell me what's not working. I'll tell you honestly whether fractional CMO support is the right fit - and what it could actually change.
