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An intensive, interactive workshop that takes a team from diagnosis to plan in one sitting - research, audience, positioning, objectives, channels and execution - so you leave with an actionable marketing plan, not just notes.
Half a day (3 hours) or a full day (6 hours). Run in-house for your team and built around your own business and data, or as an open or partner cohort.
Who it’s for: owner-managers, scale-up teams and partner or accelerator cohorts - anyone who needs a clear marketing plan more than they need another away-day.
Diagnosis first. The 4Cs - Customer, Competitor, Company, Category - so the plan is built on what’s actually true, not what’s assumed.
How buyers really buy. Category Entry Points and the 95:5 rule - being remembered by the buyers who aren’t in-market yet, and easy to choose for the ones who are.
Positioning and focus. What you stand for, who it’s for - and the harder discipline of choosing what not to do.
Campaign opportunities. Emotional and rational routes to your audience, and how to tell which is which.
Objectives, channels and funnel. Turning the strategy into numbers, channel choices and a sequence you can actually execute.
It’s a working session - your business is the case study throughout.
An actionable marketing plan - audience, positioning, objectives, channels and next steps - that your team can start on Monday. The in-house version is built around your own data, so the plan is yours in every sense.
Delivered for the GBCC SME Academy and BCU / STEAMhouse Forward.
Half a day (3 hours) covers the core; the full day (6 hours) goes deeper on every stage. The in-house version flexes to fit.
No - owner-managers, scale-ups and teams of any shape. If you need a clear plan, it fits.
The in-house version, entirely - it’s built around your business and your data. Open cohorts use live examples from the room.
Either.