One practical marketing idea a week
Science-backed, practical, no fluff. Unsubscribe any time.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Prefer to talk? Get in touch
Search has changed - and it’s still changing. Customers aren’t just Googling any more. They ask, they prompt, and they let AI curate the answers. If your brand isn’t visible in those answers, you’re invisible at the exact moment someone is ready to choose.
This free session shows you how to adapt without chasing every new trend. It’s the taster for my training: the same evidence-first approach as the Programme and the Workshop, applied to the newest corner of marketing. And a promise up front - no hype. The data on AI search is more nuanced than most of what you’ll have read, so we’ll be honest about what’s known, what isn’t, and what’s still forming.
Who it’s for: business owners and marketers who want to stay visible, relevant and competitive as search evolves. No technical background needed.
The wake-up call. Ask Google, ChatGPT and Claude the same buying question and you get very different answers - one answers, the others advise, and your buyer may never click through. We start by looking at what that means for how you get found.
The honest data picture. Google still dominates - and AI search is small but growing fast. We look at what the numbers actually say, so you can invest in proportion rather than panic. This isn’t SEO versus AI: SEO is the foundation, AI visibility is the next floor up.
Why this is a marketing problem, not a technical one. An AI prompt isn’t a keyword - it’s a buying situation described out loud. If you know your Category Entry Points (Ehrenberg-Bass), you already know more about winning in AI search than most technicians. Smaller brands are consistently punching above their weight here, and we look at why.
The five things that drive AI citations. A stable, consistent brand entity. Content that answers the question behind the question. Presence on trusted third-party sources - you can’t just live on your own website. Structure that makes you easy to quote. And measurement that actually shows AI visibility, because your usual search tools don’t.
Your 90-day plan. A practical sequence: a self-audit in week one, foundations in the first month, build and measure from there. Most of it needs no agency and no budget.
It’s a working session, not a lecture - short discussions throughout, with your own business as the case study.
A practical approach to making your brand found, trusted and chosen in the new world of search - including a 30-minute AI search audit you can run yourself the following week (free, no tools to buy), a way to find the buying questions your content should be answering, and a 90-day sequence to work through at your own pace.
And if you want to go further: this session is one module of nine from the High-Growth Marketing Programme, and the thinking plugs straight into the Growth Marketing Workshop.
Yes. It’s the easiest way to see how I teach before you commit to the Workshop or the Programme.
No. This is for business owners and marketers. If you can write a page on your website, you can do everything in the 90-day plan.
No - and anyone who says so is selling something. SEO is the foundation; AI visibility is built on top of it. The session shows how the two fit together.
Online.
No obligation. If it’s useful, the natural next steps are the Growth Marketing Workshop (leave with a plan) or the High-Growth Marketing Programme (leave with your own growth strategy).