Training & speaking
Marketing training and speaking, grounded in the evidence.
Workshops, courses and talks that turn marketing strategy into a clear, actionable plan - for in-house teams, founders, universities and industry events alike.
Training & speaking
Workshops, courses and talks that turn marketing strategy into a clear, actionable plan - for in-house teams, founders, universities and industry events alike.
I'm Anthony Tattum, a Birmingham-based marketer and Marketing Leader of the Year 2026. I run workshops, courses and talks grounded in marketing science, and speak at conferences, company events and universities on marketing effectiveness, behavioural science and AI search.
Workshops and courses for in-house marketing teams, founders and students - practical sessions built on marketing science rather than opinion.
Explore the training →Keynotes, workshops, lectures and panels for conferences, company events and universities - on marketing effectiveness, behavioural science and AI search.
Book me to speak →I help brands and marketing teams turn strategy into a clear, actionable plan - through workshops, courses and talks grounded in marketing science.
How customers discover and choose in an AI-driven world - and how to be the brand that's cited.
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An intensive that takes your team from diagnosis to plan in a single session. Leave with a 2026 plan.
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Nine sessions for founders, scale-ups and lean teams. Leave with your own growth strategy.
Read more →I speak at conferences, company events and universities on marketing effectiveness, behavioural science and AI search.
How customers discover and choose in an AI-driven world - and how to be the brand that's cited, not skipped. What the data actually says about AI search (less than the hype, more than nothing), and the five things that make a brand quotable. Practical enough to act on the following week.
Category Entry Points, the 95:5 rule, and the real, non-linear buyer journey. Why most of your market isn't ready to buy yet - and why that's an opportunity rather than a problem. Useful for any team that argues about pipeline.
Mental availability, distinctive assets, and the evidence behind them - Ehrenberg-Bass, translated for businesses of any size. Less about the theory, more about what a growing business can borrow from the world's biggest advertisers without the budget.
Where AI genuinely helps, where judgement has to lead, and how to tell the difference. A sane, practical take - no doom, no hype - with honest examples of both from real marketing work.
BCU / STEAMhouse Forward
The material is the same whether the room is a conference hall or a lecture theatre. What changes is the depth and the format, agreed before anything's booked.
Who it's for
How it works
A short conversation about the room - who's in it, what they already know, and what you want them to do differently afterwards.
The topic and format agreed - keynote, workshop, lecture or panel - and the material shaped to fit the time you've actually got.
Delivered, with the slides and any supporting material left with you afterwards.
Tell me who's in the room and what you want them to do differently afterwards.
