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Marketing Leader of the Year 2026. 25-years helping businesses grow - through campaigns, and through the commercial marketing structures that make growth repeatable.
I've spent 25 years helping businesses grow - not just through great campaigns, but by building the commercial marketing structures that make growth repeatable and predictable. I founded Big Cat, one of the Midlands' leading independent agencies, built it over two decades, then co-founded Leopard Co. Along the way I've worked with everyone from NHS trusts and PE-backed scale-ups to national destination brands and clean energy businesses - as founder, MD and CMO.
What I've learned is that most growing businesses have the same problem: their marketing doesn't reflect their commercial ambition. The brand undersells the business. Go-to-market is reactive. Marketing and sales aren't aligned. I've sat in too many board meetings where a packed content calendar got applauded while the actual growth engine was quietly stalling.
I'm now working independently - speaking, lecturing and teaching on marketing effectiveness, behavioural science and the sane use of AI, including a nine-session growth-marketing series for Business Growth West Midlands. Proud Brummie. Dad of two. Coffee snob. Enthusiastic but slow runner.
