By Anthony Tattum

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October 28, 2026

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Marketing science
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2 min

Budget 2026: three things to plan around in 2027

Three things from the 2026 Budget worth building into your 2027 plan, if you run a founder-led, family or PE-backed business.

2026 - the Budget

This week's Budget was steady rather than dramatic. But if you run a founder-led, family or PE-backed business, three things belong in your 2027 plan.

1. If you might sell, timing now matters

From 6 April 2027, Business Asset Disposal Relief - the lower tax rate when you sell your business - covers only the first £500,000 of gains, down from £1m. On a £1m gain, that's about £30,000 more tax.

A new 10% Founders' Relief on up to £10m of gains is planned for fast-growing businesses, with tests on turnover growth, headcount growth and R&D - though the detail is still out for consultation. Growth itself may soon carry a tax reward.

2. If you're investing, the sums have shifted

The first-year allowance on new plant and machinery rises from 40% to 50%, while relief on existing assets slows. New kit gets relief faster.

3. Plan for a tight year

The OBR expects growth of just 1% in 2027, with inflation averaging 3.4% and interest rates heading towards 4¼%. The National Living Wage rises 3.9% in April.

What it means for your marketing

In a slow, expensive year, the temptation is to cut whatever can't prove itself by next quarter. The evidence says that's often the costliest move: brand investment tends to pay back over years, not weeks.

The answer isn't spending more. It's knowing which pound does what, and protecting the ones that build value - especially if a sale is on the horizon.

Not tax advice - talk to your accountant before acting on any of this.

Sources

  • HM Treasury, Budget 2026 (October 2026)
  • HM Treasury, Government response to the Tax Support for Entrepreneurs call for evidence (October 2026)
  • Office for Budget Responsibility, Economic and fiscal outlook (October 2026)
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