One practical marketing idea a week
Science-backed, practical, no fluff. Unsubscribe any time.
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I speak at conferences, company events and universities on marketing effectiveness, behavioural science and AI search - the science of how brands grow, told through 25 years of building them as founder, MD and CMO.
Keynotes at BrightonSEO and the West Midlands Business Festival, guest lectures for universities, and a nine-session training series for Business Growth West Midlands. Evidence first, pitched to the room - and usually a Birmingham gag or two.
If you want a speaker who turns marketing science into something your audience can use the next morning - from founders to students - have a look at the talk topics below, or get in touch to shape something for your event.
How customers discover and choose in an AI-driven world - and how to be the brand that's cited, not skipped. What the data actually says about AI search (less than the hype, more than nothing), and the five things that make a brand quotable. Practical enough to act on the following week.
Category Entry Points, the 95:5 rule, and the real, non-linear buyer journey. Why most of your market isn't ready to buy yet - and why that's an opportunity rather than a problem. Useful for any team that argues about pipeline.
Mental availability, distinctive assets, and the evidence behind them - Ehrenberg-Bass, translated for businesses of any size. Less about the theory, more about what a growing business can borrow from the world's biggest advertisers without the budget.
Where AI genuinely helps, where judgement has to lead, and how to tell the difference. A sane, practical take - no doom, no hype - with honest examples of both from real marketing work.